PPC (Pay Per Click) Marketing Services

PPC, (otherwise known as Pay Per Click or Google Adwords) advertising is the staple of online marketing and where a large portion of small to medium businesses spend their online advertising dollars. Google Adwords is the industry leader in PPC and a key place to spend this budget, however there are other companies such as Yahoo and shopping engines such as Shopzilla and Price Grabber.

Google Adwords can be complicated and errors or inexperience can cost valuable marketing dollars. There are many rules and regulations to comply with and ways to ensure you have the highest ratings possible for your ads and keywords. A good Google Adword rating helps to keep your cost per click down and your ad placement high. With our services we can help to ensure you have the correct organizational structure, keywords, budget and cost per click based on your desired results.

Whether you know nothing or know a lot about PPC and adwords we can help. For those that are familiar with running their own campaigns we can provide a one time setup that will help to organize and provide the solid structure for your campaign that will be easy for you to maintain on your own. Or for those not comfortable with PPC, we can then assist monthly by monitoring and making changes when necessary based on your desired result from the campaign. Desired results may be to have the lowest cost per clicks possible, to stay in a consistant 1 - 3 spot or 4 to 6 spot or to simply drive converting traffic to the site.

PPC Services Pricing:

One Time Setup Fees:

Small Campaign: $250 - Under 1000 Keywords and under 10 Ad Groups

Medium Campaign: $500 - 1000 to 5000 Keywords and under 20 Ad Groups

Large Campaign: $750 - 5000 or more Keywords and under 50 Ad Groups

Each Setup Includes:

• Keyword research
• Keywords organization into best Ad Groups
• 2 Ads written for each ad group
• Best current website page chosen as a landing page for each ad
• Full set up of campaign and ad groups, budget and settings in Google

Monthly PPC Monitoring:

Small Campaign: $90 per month

Medium Campaign: $120 per month

Large Campaign: $150 per month

Monthly PPC Monitoring Includes:

• Monthly adjustments to cost per click or other factors based on desired campaign results
• Monthly report tracking Ad Group Performance, Clicks, Clickthrough Rate, Costs, Average Placement and Conversions. Each factor will be analyzed and changes suggested for improving click throughs, placement an conversions.
• Implementing of suggested changes monthly

If you would like to know more about PPC and how it can help your site please contact us.