We can secure first page Google, Yahoo and MSN advertising that will place your business directly in front of the 80% of internet viewers that use these search engines.
You simply pay a nominal fee (as low as 10 cents per click) to the search engine for every lead that the ad generates - that is each time a visitor visits your website by clicking through the search engine ad. You can set a daily budget and it will never be exceeded - guaranteed.
Pay per click marketing campaigns are great for businesses who would like to:
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Promote great sales or other events
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Highlight seasonal products
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Offset low search engine rankings
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Capture business from search engines
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Develop brand awareness
Pay Per Click Advertising campaigns are an effective and inexpensive method of advertising your online business, and we can have a campaign developed and implemented for you within a matter of hours.
How do you determine what you need for a Pay Per Click Campaign
Each product, service or category you wish to advertise needs to be organized into it's own ad group with an ad specifically written for that theme. For instance a shoe store wanting to advertise boots, designer shoes and men's shoes would need 3 ad campaigns one targeting each, however if the shoe store wanted to advertise just shoes than it would only require one ad group. For each ad group the best keywords are researched including the average cost per click and estimated search volume which can help determine a budget.
These ad groups are then set up in campaigns which control the budget, areas or countries and location of your ads. The reason for multiple campaigns would be to separate any competitive keywords away from less competitive keywords ensuring all keywords are given proper exposure.
Depending on the goal of the Pay Per Click campaign we can track conversions, the number of visitors who purchase a product, sign up for a newsletter, fill out a contact form etc. This allows you to assess the pay per click's ROI.
Depending on your website and the goal of the ads we may also need to create a dedicated landing page, most importantly with Google to help improve your ad/landing rating, a higher rating will mean lower costs per click, but also can increase conversions by ensuring the visitor lands on a page applicable to the ad/product advertised.
We will be more than happy to answer any questions you may have regarding this great online marketing tool - Call us today!
